People Development
Sales, leadership, communication, mindset, coaching, and performance behavior.
Corporate Training | Digital Selling | AI Implementation | Neo NLP
Transform People. Accelerate Sales. Build Smarter Business Growth.
MURAF Indonesia helps companies and professionals strengthen people capability, improve sales and digital performance, and implement practical AI-powered workflows through training, coaching, consulting, and certification programs.
Business-focused training
Practical digital selling system
AI adoption for real workflows
15+
Years multi-industry experience
3,000+
Participants trained and coached
20+
Companies and organizations supported
About MURAF Indonesia
Where people development meets business transformation.
MURAF Indonesia is built to help organizations develop stronger people, sharper sales systems, and smarter ways of working with digital and AI.
Our Approach
We start with the business problem, not with a generic module.
Many companies already know they need training, digital improvement, or AI adoption. The real challenge is choosing what matters most, building the right system, and making sure the solution can be applied by the team.
Revenue and Digital Growth
Digital selling, funnel strategy, lead generation, Meta Ads, Google Ads, and conversion.
AI Transformation
AI training, workflow automation, AI agents, productivity systems, and practical implementation.
Services
Solutions designed for companies, teams, and growth-minded professionals.
MURAF can support a focused training need, a digital selling project, an AI implementation initiative, or a certification pathway.
Corporate Training
Customized in-house training for sales, leadership, communication, public speaking, digital marketing, AI, and team performance.
- Sales and closing skills
- Leadership and communication
- AI and digital capability
Digital Selling
Strategy and execution support to turn attention into leads, conversations, customers, and repeat business.
- Meta Ads and Google Ads
- Landing page and funnel
- WhatsApp closing flow
AI Implementation
Practical AI adoption for business workflows, productivity, marketing, sales, analysis, and automation.
- AI use case mapping
- Workflow automation
- AI agents and assistants
Neo NLP Certification
Practical Neo NLP Practitioner and Master Practitioner programs for communication, coaching, behavior, and personal transformation.
- Practitioner certification
- Master Practitioner pathway
- Private and corporate classes
What We Can Build Together
Four service pillars. One integrated growth partner.
Each service can stand alone or become part of a larger transformation project.
Training
Corporate Training and In-House Development
For HR, L&D, business owners, and directors who need practical training that connects classroom learning with workplace performance.
- Sales Training, Sales Psychology, Negotiation, Objection Handling, and Closing
- Leadership, Communication, Public Speaking, Coaching, and Team Performance
- Digital Marketing, Digital Selling, AI Productivity, and AI for Business
Digital Selling
Digital Growth Consulting and Funnel Execution
For businesses that want digital marketing to become a measurable growth system, not just content posting or ads spending.
- Audience strategy, winning angle, campaign structure, and creative direction
- Landing page, lead generation, retargeting, and WhatsApp conversion system
- Performance review, SEO improvement, and sales funnel optimization
AI Implementation
AI Use Cases, Automation, and Business Assistants
For organizations that want to use AI beyond trends and turn it into real operational, sales, marketing, and productivity improvements.
- AI readiness assessment and opportunity mapping
- Prompt systems, workflow automation, AI agents, and team enablement
- Implementation support for practical AI use cases across departments
Neo NLP Certification
Communication, Behavior, and Change Mastery
For trainers, coaches, leaders, sales professionals, educators, entrepreneurs, and professionals who want structured skills in communication and change work.
- Neo NLP Practitioner and Master Practitioner certification
- Rapport, state management, language patterns, submodalities, and anchoring
- Practical applications for leadership, sales, coaching, education, and personal growth
How We Work
From business challenge to practical implementation.
MURAF keeps the process simple, consultative, and focused on what the client actually needs.
Discover
We clarify your current challenge, objective, audience, and expected business outcome.
Design
We design the right training, funnel, AI workflow, or certification pathway.
Deliver
We execute through training, coaching, consulting, implementation, and practical exercises.
Optimize
We review feedback, adoption, performance, and the next improvement opportunity.
Our Team
Led by practitioners. Supported by strategic partners.
MURAF combines trainer leadership, partnership development, and associate expertise to support client projects with the right capability.
Founder and Lead Trainer Coach
Fajri Ryan Isnandar
Leads MURAF's learning, consulting, and transformation approach across sales, digital marketing, AI, coaching, Neo NLP, and people development.
Project Partner Management
Hadi Jagoan
Supports strategic partnership, project opportunity development, client relationship, and business collaboration across B2B, B2C, and B2G opportunities.
Associate Trainer
Associate Trainer Network
Specialist facilitators and subject matter partners who support selected programs based on topic, client objective, industry context, and delivery needs.
Why Companies Work With MURAF
Not just training. Not just consulting. A practical growth partner.
Business-Oriented
Every engagement starts with the business challenge and expected outcome.
Practical and Applicable
Frameworks are translated into tools, exercises, scripts, workflows, and actions.
Human + Digital + AI
MURAF connects people development, digital growth, and AI transformation.
FAQ
Common questions before working with MURAF.
Can MURAF customize training for our company?
Yes. Corporate training can be customized based on your industry, team level, business challenge, participant profile, and expected outcome.
Does MURAF only provide training?
No. MURAF also supports digital selling consulting, sales funnel improvement, AI implementation, and business growth strategy.
Can the program be delivered online or offline?
Yes. Programs can be delivered online, offline, or hybrid depending on the client need, location, and learning design.
Who is the Neo NLP Certification suitable for?
It is suitable for trainers, coaches, leaders, sales professionals, educators, entrepreneurs, and professionals who want better communication and change skills.
How do we start a project with MURAF?
Start with a discovery conversation. Share your challenge, target outcome, audience, and timeline so MURAF can recommend the most relevant next step.
Contact
Tell us what you want to improve next.
Whether you need corporate training, digital selling consulting, AI implementation, or Neo NLP certification, MURAF can help you map the most relevant solution.
Email: fajriryan@muraf-indonesia.com
Location: Bekasi, West Java, Indonesia
Service Area: Indonesia and online programs
Ready to Build Better Performance?
Start with one clear business challenge.
You do not need to know the exact solution before talking to MURAF. Share the challenge, and we will help identify the right training, digital, AI, or certification pathway.
Start the Conversation